Art Direction and design for Montreal Canadiens official fan club - MegaFanFord. Led and designed a style guide that was applied to vinyl car wrap, venue coverings, social media and website.
Art direction and design for NBA and Footlocker #MyApproved campaign. This included the production of an interactive website and mobile app that would allow for users to create their own NBA poster using 15 customizable templates. This included a step-by-step interactive web section that allowed users to produce their own personalized poster to be shared among friends.
Art director and designer for Sephora Loves Toronto campaign. This included the application of IOS and Android apps, bikes and wall graphics that were used to promote refined and edgy beauty related imagery.
MY GREEN PLANET
Art direction and designer for Ford’s Green Planet campaign. This concept was created in order to promote Ford’s new Electric line of cars. I created an IOS app that allowed users to be stimulated by a revolving green planet populated with green trees and healthy waterways.
MONTRÉAL EN LUMIÈRE
Art Direction and design for Casino Montréal during the Montreal Lumière’s festival. I designed a style guide that reflected both Montréal en Lumière and Casino Montréal’s branding identity and also be relevant to the activation concept of merging machine learning with light art. It was great success and used in outside large scale banners and also applied for all social media content.
Lindt sponsorship of Stars on Ice was a new program that needed a branding to distinguish itself from its core chocolate line but still reference the brand. I created a logo that was also able to be used as a design system. Creating a modern and exciting experience for its sponsorship marketing venture.
I designed the new KINZO Christmas IOS app and oversaw the motion graphics that used my graphics. The gamified app allowed users to interact with the IOS app in a fun way with enticing colourful graphics that referenced the mood of KINZO.
DAY OF THE THREAD
As Art Director and Photographer, I created a photoshoot that showcased the playfulness of the new clothing brand Day of the thread. It was used largely on their social media and social content.
For Jessica Hewitt’s campaign to get to the olympic games. I created a series of photoshoots that showed her in her best form. I also branded her name and also designed a website that showcased her new identity. She went on to win a Silver medal at the Sochi Olympic games and had numerous sponsors
Nivea wanted to refresh their landing pages with a dynamic visual treatment to uplift their premier lines of makeup removal cream. Some of the assets translated into interactive web banners.
Sparia reached out to create a digital experience that evoked a feeling of calm exploration. The mobile friendly site I created, incorporated soothing animations with minimal copy.